Privacy Policy for Flower Delivery Old Ford Customers

Introduction

This Privacy Policy explains how Flower Delivery Old Ford collects, uses, and protects your personal information when you place orders for our flower delivery services in Old Ford and the surrounding districts. We are committed to complying with the General Data Protection Regulation (GDPR) and to safeguarding your privacy at all times. This policy is directed at all individuals and customers who use our services within our service areas.

Data We Collect

When you interact with Flower Delivery Old Ford to place an order or make enquiries, we collect the following categories of personal data:

  • Contact details: Including your full name, address, delivery address, and telephone number.
  • Order information: Information about the flowers and products you purchase, delivery instructions, and any gift messages.
  • Payment information: Details required to process your payment. Please note that payment details may be handled securely via third-party payment processors and are not stored by us.
  • Communication data: Records of emails, calls, or messages sent to or from Flower Delivery Old Ford regarding your orders or customer support enquiries.
  • Technical data: Information such as IP address, browser type and version, and usage data relating to how you access and interact with our website. This may be gathered through cookies and similar tracking technologies.

Lawful Basis for Data Processing

We process your personal data under the following lawful bases as defined in Article 6 of GDPR:

  • Contractual necessity: Processing your data is necessary for us to fulfil the services you request, including processing orders, taking payment, and arranging delivery.
  • Legal obligations: We may need to retain and process certain data to comply with laws and regulations, such as those relating to financial record-keeping.
  • Legitimate interests: We use limited data to improve our services, communicate order updates, and handle customer support enquiries, provided that your rights and interests are not overridden.
  • Consent: We may rely on your consent to process your data in certain situations, such as subscribing to marketing communications. Where consent is required, you may withdraw it at any time.

How We Use Your Personal Data

Flower Delivery Old Ford uses your personal data for purposes including:

  • Processing and fulfilling your flower delivery orders.
  • Managing payments and preventing fraud.
  • Responding to your enquiries and providing customer support.
  • Improving our products and services.
  • Sending service-related communications such as order confirmations and delivery updates.
  • Complying with legal and regulatory requirements.

Data Retention

We only retain your personal data for as long as necessary to fulfil the purposes set out in this policy, including for the purposes of satisfying any legal, accounting, or reporting requirements. Typically, customer order data is retained for up to seven years to comply with legal and tax obligations. Communication records and technical data may be retained for a shorter period unless they are required in connection with a legal claim or for analysis to improve our services.

Data Processors and Sharing

Flower Delivery Old Ford may engage the following categories of trusted processors for specific business functions:

  • Payment processors: To securely process your payments for orders.
  • Delivery partners: To facilitate the delivery of your orders to specified addresses.
  • IT service providers: For website and database hosting, security, and maintenance.
  • Customer support services: To manage customer communications and support queries.

All third-party processors are required to adhere to strict data protection obligations and may only process your data according to our instructions. Your information will not be sold or shared for unrelated third-party marketing purposes. Where processors are located outside the UK or EEA, appropriate safeguards will be applied to ensure GDPR-compliance.

Your Data Protection Rights

Under GDPR, you have the following rights in relation to your personal data:

  • Right to access: You may request a copy of the personal data we hold about you.
  • Right to rectification: You can ask us to correct or update any inaccurate or incomplete data.
  • Right to erasure: You have the right to request that we delete your personal data where there is no legal reason for us to retain it.
  • Right to restrict processing: You can request us to restrict the processing of your data in certain circumstances.
  • Right to data portability: You may request your data in a structured, commonly used, and machine-readable format.
  • Right to object: You have the right to object to certain types of processing, such as direct marketing.
  • Right to withdraw consent: If our processing is based on your consent, you can withdraw this at any time.

If you wish to exercise any of these rights, please contact us using the details provided on our website or by written correspondence. For your protection, we may require you to verify your identity before actioning any requests.

Security of Your Data

We take the security and confidentiality of your data seriously. Flower Delivery Old Ford implements appropriate technical and organisational measures to safeguard your information against unauthorised access, loss, or misuse. These measures are regularly reviewed to ensure ongoing protection of all personal data handled by our company and processors.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or service offerings. Any changes will be published on our website and, where material, you may be notified.

Contact

If you have questions, concerns, or would like to exercise your rights under this Privacy Policy, please refer to the contact options provided on our website. We welcome all privacy-related queries and will respond as promptly as possible.

Applicability

This Privacy Policy applies to all customers placing flower delivery orders with Flower Delivery Old Ford from Old Ford and surrounding districts. By using our services, you acknowledge and accept the terms set out in this policy.